Fresh face for Great Southern Treasures

Great Southern Treasures has strengthened its profile as a tourism organisation by launching a new name, logo, signage and website. GSDC Chair Ross Thornton attended the rebranding celebration in Katanning, which coincided with the opening of the Shire of Katanning’s new administration and civic centre on 14 June.

Mr Thornton said the Commission was pleased to support the evolution of the organisation from Hidden Treasures into Great Southern Treasures. The project was supported with $50,000 of State Government funding through the GSDC.

“The Great Southern Treasures website is now a contemporary resource for visitors to the region to get information on local events and explore what regional communities have to offer,” Mr Thornton said. “Along with new signage and an updated tourist guide, Great Southern Treasures is creating better entry points for the region and promoting a wide range of cultural, heritage and natural offerings for visitors.”

Great Southern Treasures is an alliance of eight shires of the inland Great Southern. The group organises the annual Bloom Festival, a spring celebration of the region’s floral abundance. It is also undertaking a tourism enabling and capacity building program, supported by $37,382 of State Government funding through the GSDC in the Regional Economic Development program.

Mr Thornton is pictured cutting the cake for the launch, with Great Southern Treasures coordinator Emily Hardie.

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