Taste draws new visitors

Adam Liaw at Taste Great Southern

Taste Great Southern, the region’s annual celebration of fine produce and flavour, drew more visitors than ever in 2019, including more from interstate. A report on the event noted that 18 events were either sold out or close to it.

Taste Great Southern 2019 was supported with $25,000 of State Government funding through the GSDC in the Regional Economic Development program. The funding support is aimed at continuing to raise the tourism profile of the Great Southern and generating economic activity in the region by boosting visitor numbers.

In 2019, the Taste program carried fewer events and was presented over eleven days, down from eighteen days previously. A lower overall attendance was offset by an increase in visitor numbers from outside the region, partly attributable to the Field of Lights drawcard.

Organisers considered the economic impact of the event in 2019 showed significant growth compared to the previous year.

GSDC Chair Ross Thornton said the Great Southern was a natural choice for a flavour festival.

“Produce from this region is fresh, clean and bursting with goodness,” Mr Thornton said. “Taste Great Southern continues to promote the region’s advantages and it is good to note increased attendance at the event by people from outside the region and interstate.”

Celebrity cook Adam Liaw is pictured at the Rockcliffe Night Markets event.

Read more from Bulletin 54:

Return Home.