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The Great Southern Wine Region Showcased for International Buyers

A trade delegation of 9 international buyers from the premium wine import sector last week took a journey through Great Southern wine as they explored trade prospects in the Great Southern and Margaret River wine regions.

Oct 14, 2022 | Read Time : 2 minutes

A trade delegation of 9 international buyers from the premium wine import sector last week took a journey through Great Southern wine as they explored trade prospects in the Great Southern and Margaret River wine regions.

The visit coincided with media group from Singapore exploring captivating Great Southern experiences and premium regional food and wine ahead of the Discover Great Southern event series in Singapore in November, with the objective of lifting the brand and profile of Great Southern provenance and creating a compelling sense of place for an international audience.

Fine wines from over 20 Great Southern wineries were sampled by the buyers representing markets in Japan, Singapore, Malaysia, Vietnam, Thailand and the Philippines.

The international wine buyers’ visit to the Great Southern included curated wine tastings and visits to wineries in the Great Southern wine sub-regions of Frankland River, Denmark, Mount Barker, Porongurup, and Albany.

The delegation was treated to a visit to the 2022 Wine Show of Western Australia in Mount Barker, and a Great Southern Wine Journey long table dinner hosted at Pepper & Salt Restaurant. Amongst the guests were the Hon. Alannah MacTiernan MLC Minister for Regional Development, Jane Kelsbie MLA member for Warren-Blackwood, Rebecca Stephens MLA Member for Albany, and stakeholders from across the region.

Another important step in strengthening international exports of Great Southern wines, the mission was the second of its kind via the Great Southern Tourism and Trade Partnership between the Australian Trade and Investment Commission (Austrade), GSDC and Australia’s South West.

The mission was a collaborative initiative supported by the Great Southern Wine Producers Association, Australian Trade and Investment Commission, Great Southern Development Commission, South West Development Commission, Wines of Western Australia, with additional support from Australia’s South West.