International buyers build trade connections

Large group of people at waterfront

Great Southern producers of premium food and beverages rose to the occasion recently to invite international trade buyers to take our regional produce to markets in the Middle East, Gulf Region and Asia. The opportunity presented when our region hosted the major part of a multi-region visit by a group of 17 buyers recently.

The Taste Western Australia Premium F&B Buyers’ Mission was the first such trade mission to Australia since travel restrictions were imposed at the beginning of the COVID-19 pandemic. Buyers represented South East Asia, the Middle East and the Gulf Region.

We ensured that the buyers experienced the best of Great Southern premium food and beverages, starting with a welcome reception and also taking in Taste Great Southern events.

At a buyer matching event at The Dam in Denmark, 22 producers presented their products to the buyers and, over the course of the day, engaged directly with individual buyers to explore trade opportunities. Having introduced their wares, producers explained their readiness and capacity to fill export orders, and buyers laid out their requirements for volume, frequency, packaging, quality assurance and other matters.

Export orders were secured for chicken and craft beer from the Great Southern, along with beverages, beef and pantry products from other regions. Buyers signalled their intention to collaborate on a consolidation warehouse in Perth for direct shipments overseas. Further outcomes may be pending in spirits, lamb, seafood, Wagyu beef, truffles and other products.

On their tour, which also took in Perth, Swan Valley, South West and Ferguson Valley, the buyers were exposed to WA tourist attractions and encouraged to promote their experiences to their international networks. On the south coast, they visited The Gap, Natural Bridge, Oyster Harbour and vineyards. In the South West, they took in a truffle farm, caves, surfing and karri forest.

Ancillary benefits of the trade mission included substantial media and social media coverage. A radio report by ABC Great Southern led to exposure on a national television news bulletin with a live interview of our Tradestart Adviser Glen Thompson – probably a first for a regional trade mission.

Three people with food and beverages

Staff preparing food

Speaker addressing audience

Business people in discussions

Photo top: Taste Western Australia buyer's mission delegates with organisers and chefs at the welcome reception in Kinjarling / Albany.

Photos below: Hospitality staff, buyers and producers at events in Kinjarling / Albany and at The Dam in Denmark.

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