Tourism industry explores Chinese preferences

Dr Xia speaks at presentation

A group of 70 people from the Great Southern tourism industry and related organisations explored the opportunities and challenges in the Chinese tourism market at a presentation hosted by the GSDC and the Albany Chamber of Commerce and Industry.

Associate Professor Cecilia Xia, from Curtin University’s School of Earth and Planetary Sciences, presented research that revealed the travel patterns, experiences and expectations of Chinese tourists.

Her presentation outlined challenges and opportunities for Great Southern businesses aiming to build a bigger share of the Chinese tourism market.

Dr Xia said her research showed that the strengths of the Great Southern lay in its clean environment, food and wine, heritage buildings and nature-based activities. Valley of the Giants, The Gap, Two Peoples Bay and Torndirrup National Park featured among the preferred destinations of Chinese visitors. Shortcomings of the region identified in the research included limited shopping hours and poor wi-fi coverage.

Dr Xia said the take-away messages from her research included the need to raise awareness of attractions in the Great Southern, prepare tourist information in Chinese and train inbound tour operators.

She invited GSDC Bulletin readers who are interested in contributing to the research to take part in an online survey

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