First outing for new Hidden Treasures branding
New branding for the Hidden Treasures of the Great Southern, produced with the assistance of the GSDC, was on display at the Hidden Treasures stand at the Caravan and Camping Show in Perth in March. A new issue of the Hidden Treasures Tourist Guide was produced for the show, along with new banners, maps and a media wall.
The rebranding initiative also includes new regional signage that will be installed on the main routes into the Hidden Treasures shires.
Hidden Treasures promotes tourism in the Great Southern’s hinterland shires, taking in Broomehill-Tambellup, Cranbrook, Gnowangerup, Jerramungup, Katanning, Kent, Kojonup, Plantagenet and Woodanilling.
Rebranding for the group was supported by $50,001 in funding through the GSDC’s Regional Grants Scheme.
Photo: A new media wall showing the updated Hidden Treasures branding.
More from Bulletin 44:
- Foundations set for student housing
- Great Southern musical talent shines
- Festival of flavour
- Sustainability focus
- Test run for show marquee