Economy

The dominant industries of the Great Southern's regional economy are wool, broadacre cropping, livestock production, tourism, timber production and fishing. In recent decades the economy has diversified to include horticulture and viticulture.

The region's well-established sense of identity and entrepreneurial networks in agricultural industries has fostered growth in tree farming, wine making and meat processing for international markets.

The hinterland is a major producer of wheat, barley, lupins, canola and oats. There is potential for downstream processing of these commodities, in particular malting barley, canola and lupins.

Aquaculture is in its infancy but has significant potential for growth. The region is well placed to take advantage of the growing domestic and overseas markets for aquaculture products.

The further development of tree harvesting lends itself to investment opportunities. The ideal growing conditions for commercial tree crops has led to the introduction of specialty timbers including a variety of native and planted species.

The region affords several advantages for horticulture including a mild climate, extended and assured rainfall, competitively priced land, and a reliable supply of experienced labour.

The region enjoys an enviable reputation for the quality of its wines and there is scope for an increase in the area planted to wine grapes which will enhance future capacity to service the enthusiastic export markets.

The Great Southern's scenic and coastal beauty, unique forests and cultural heritage have made tourism a growth sector in the region.

Future Prospects

The potential for nature-based tourism ventures in the southern coast areas of the region is being developed with a growing number of sensitively designed developments in accommodation, adventure, tours and education.

The region is a premium wool-growing and stud-breeding area, producing a high percentage of apparel wool. Growers are now focusing on better spinning qualities and close cooperation with a growing number of businesses seeking to make quality textile products from local wool. Development potential in wool scouring and top-making offer additional investment opportunities in this growth sector.